Are you navigating your marketing journey, managing a large number of contacts, and confused about their engagement levels? It's normal to collect contacts over time, but it's also important to understand when some of them are no longer interested in your messages.
This is where setting up a marketing opt-out list becomes essential.
In this post, we'll take you through the process of creating an opt-out list in HubSpot, which allows you to remove expired, inactive, effective, or uninterested leads from your CRM. Follow these steps in order to improve your marketing efforts.
Importing Opt Out List in HubSpot
Follow these steps in order to improve your marketing efforts:
#1 Accessing the Opt-Out List Feature:
Begin by navigating to your HubSpot dashboard. Click on "Contacts," then select "Import" from the options menu in the top right corner.
#2 Initiating the Import Process:
Start a new import process and choose the option to import an opt-out list. Proceed by clicking "Next."
#3 Selecting the Opt-Out File:
Upload the file containing your opt-out list. This file should include details of contacts you wish to remove from your marketing communications.
#4 Mapping Email Addresses:
In the column header labeled "Email," select the corresponding column from your file that contains the email addresses of the contacts to be opted out.
#5 Confirming Selections and Initiating Import:
Double-check your choices and specify the number of contacts you're opting out. Once confirmed, initiate the import process.
#6 Reviewing the Import:
Monitor the import progress until completion. Once finished, you'll receive a notification confirming the import's success.
#7 Viewing Opt-Out List:
Navigate to your contacts and locate the newly created list, which contains contacts who have opted out of receiving further marketing emails.
Conclusion
By implementing an opt-out list in HubSpot, you can efficiently manage your contacts and ensure that your marketing efforts are targeted toward engaged audiences.
Remember, maintaining a clean and updated contact list is essential for effective inbound marketing strategies.
We hope this guide has provided valuable insights for your marketing endeavors. If you encounter any issues or require further assistance, feel free to leave a comment below or schedule a one-on-one consultation with our team at CTA9.
