How to Create an Email Thread in a Sequence in HubSpot

How to Create an Email Thread in a Sequence in HubSpot

Are you looking to streamline your inbound marketing efforts? How can you create effective email sequences for sales success? Look no further! To help you increase engagement and conversions, we'll show you how to create an email thread in a sequence.

Email threading is a powerful feature that enables you to maintain continuity and context in your communication with prospects or clients.

By setting up your sequences to send emails as replies to previous threads, you can ensure that recipients have a comprehensive view of their interactions with you in one centralized location.

Creating an Email Thread in a Sequence

Here's how you can create an email thread within a sequence in your HubSpot account:

#1 Accessing Sequences: 

Log in to your HubSpot account and navigate to the Automation section. From there, select Sequences.

#2 Editing Sequences: 

Move over the sequence you wish to edit and click on Edit.

#3 Adding Emails: 

Within the sequence editor, click on the plus icon to add a new email task. Choose between automated or manual email options based on your preference.

#4 Setting Email Type: 

If you opt for the automated email task, you'll be prompted to select whether the email should be sent as a reply to the previous thread or as a new thread. Make your selection accordingly.

#5 Customize Email Content: 

Customize your email content by selecting a template or creating a new one. Ensure that your message is clear, concise, and relevant to your audience.

#6 Finalizing: 

Once you've configured the email settings and crafted your content, click on "Add Email Content" to save your changes.

#7 Edit Threading: 

To modify threading options for existing emails within a sequence, navigate to the Automation section, select Sequences, and click on the sequence name. From there, you can edit threading options for individual email steps.

#8 Saving Changes: 

After adjusting the threading settings to your preference, be sure to click on "Save" to apply the changes.


By using email threading correctly, you can make your email sequence more logical and useful, which will lead to higher engagement and sales.

Mastering email sequences is key to unlocking the full potential of your marketing efforts. With HubSpot's powerful features and our expert guidance, you'll be well-equipped to succeed in today's competitive world.

If you face any challenges or need further assistance, feel free to reach out to us via the comment section below. Our team at CTA9 is dedicated to providing support and guidance, offering free one-on-one consultation calls to address your specific needs.

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