Ref:
https://twitter.com/thephilrivers/status/1571140706458017793?s=52&t=m3aVqvNnWvZMezNJzHt_IQ
Marketing is a crucial segment when it comes to promoting and advertising a product or service. Primarily, it displays a particular service or a certain product of a company for everyone to take notice of. A marketing strategy may include hoardings, pamphlets, advertisements on tv or the internet, and so on.
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Today, the internet has become a prime source for information gathering, social networking, business coordination, etc. Needless to say, marketing and advertising strategies have become more net-savvy and in sync with the present trend. Email marketing is one such influential channel for digital marketing which is direct yet capable of connecting with your consumers. This type of marketing assists you to promote your product or service directly or can keep regular communication open by making customers aware of certain offers or a particular service around a targeted time period to keep them interested and conscious of your existence.
The entire process of email marketing functions through emails. Subscriptions provide a major resource for the target audience. This form of marketing is a very smart and time-saving channel since you can promote whatever you require, whenever you require, around the world with a click of a button. Being digital has its own advantages as you can add links in the emails that can connect the target audience to your chosen products or service without getting them confused with multiple options all at the same time.
These emails can be of multiple varieties: newsletter, promotional, survey, naming a few. Each has its own set of criteria and goals set for them to function on. Each kind approaches the audience with a certain aim to achieve. For example, promotional emails are purely based on new promotional items that have been launched in the market and need to be made aware of, survey mails are typically used to gather information about experiences and remarks of the customers, and so on.
But the ultimate goal of any marketing tool is to generate traffic and ultimately convert them to paying customers. Moving forward, let's dive into details and find out more about how it is and has been used to boost a company and its revenue.
#1 Recognize potential customers through target content and personalization
Email marketing is all about providing specified content to individual customers as per their preferences and choice. Audiences are segregated based on their inclinations and supplied with related content which keeps them interested and ensures a sense of importance due to personalized and customized content.
#2 Generate more traffic
Advertisements, newsletters, etc. are created with very specific goals for lead generation. These are delivered through email which draws interest in customers to click on the links provided within, visit the website and in turn generates more traffic.
#3 Increase conversion rate
Email marketing plays a crucial role in the escalation of the conversion rate of any business. Various offers and campaigns motivate customers to check out the website or the product specifications and attract them to convert into paying customers as they find the deals suitable and beneficial for them.
#4 Recognition of your brand or company
Emails are a great way of staying in touch with customers and keeping your brand “alive” in their minds. After a time period, they will begin to recognize the brand and keep a lookout for its services or products.
#5 Create and maintain a network with the potential audience
Maintaining a healthy and promising relationship with customers can take you a long way. Customized offers, and a special note on anniversaries or birthday creates a positive vibe and strengthens their trust on your brand.
#6 Reach people globally
Emails being digital has the prime benefit of reaching customers and audiences at any corner of the globe within seconds. It is cost effective and aids to great communications on a global scale.
#7 Quicker results
Email marketing provides faster results, unlike the other marketing strategies simply due to the fact that you get to target your audience who are interested in your services or products and you are providing them with personalized information and messages which pick their interest further and aid in the conversion.
