Integrating advertising campaigns across platforms is essential in the modern digital world. One great tool for doing this is HubSpot.
You may streamline your marketing operations, simplify analytics, and increase return on investment (ROI) by connecting your ad platforms to HubSpot.
These platforms include Facebook, Google, and LinkedIn. Come with us as we explore the details of connecting these ad networks with HubSpot, giving you the ability to boost your marketing efforts to new heights. Let's get started.
Connecting Ad Platforms to HubSpot
Below is the step-by-step guide on how to connect Ad platforms to HubSpot:
#1 Connecting Your Ad Accounts
After logging into HubSpot, navigate to the Marketing tab and click on Ads. From there, select "Connect Accounts." Here, you have the option to link your Facebook, Google Ads, or LinkedIn accounts.
For example, let's focus on Facebook. Grant necessary permissions for Facebook and Instagram to display ads. Once connected, enable auto-tracking by checking the box next to your name and proceed with the connection.
#2 Syncing Leads
Next, choose which page leads you want to synchronize with HubSpot. Select the sync timeframe to ensure all past and future leads are seamlessly integrated. This ensures that you capture every potential lead effectively.
#3 Installing Tracking Pixel
To monitor website visitors, install a tracking pixel on your website. Activate the pixel and proceed to set up your ads' ROI tracking. Choose between tracking estimated revenue or revenue from deals to tailor your insights accordingly.
#4 Optimizing Your Ads
With your accounts linked, utilize HubSpot's powerful analytics to track and optimize your ad campaigns effectively. Monitor performance metrics within the platform to refine your strategies and maximize ROI.
#5 Extending Integration
Don't stop at Facebook! Extend integration to Google Ads and LinkedIn Ads to streamline your marketing efforts across multiple platforms. With HubSpot as your centralized hub, managing diverse ad campaigns becomes effortless.
Conclusion
When you connect ad platforms to HubSpot, you open up a lot of ways to make your marketing more efficient.
Since HubSpot keeps everything in one place, you can focus on what really matters: making marketing efforts that get results.
Leave a comment below if you need help or have any questions. You can also schedule a one-on-one meeting with us at CTA9.
