Identify the External Page URL: Make sure you have the URL of the external page you want to include in your campaign.
Create a Tracking URL: HubSpot allows you to track interactions with external pages through tracking URLs. Go to your HubSpot account and navigate to Reports > Analytics Tools > Tracking URL Builder. Here, you can create a new tracking URL using the external page's URL. Specify the campaign you want this URL to be associated with.
Use the Tracking URL: Instead of using the direct URL to your external page in your campaign materials (emails, social posts, etc.), use the tracking URL you created. This will ensure that visits to the external page are associated with your HubSpot campaign.
Monitor Performance: You can monitor the performance of these external pages within your HubSpot campaign by checking the analytics for the tracking URLs. This data will be integrated into your campaign's overall performance metrics.
Incorporate CTAs: To further integrate external pages into your campaign, consider adding HubSpot Call-to-Action (CTA) buttons on your external pages, if possible. These CTAs can direct users back to your HubSpot-hosted content or landing pages, creating a seamless experience.
Report and Analyze: Use HubSpot's reporting tools to analyze the performance of the external pages alongside your HubSpot-hosted content. Look at metrics like visits, contacts generated, and how they contribute to achieving your campaign's goals.
Note: The ability to track external pages with HubSpot may depend on your subscription tier and the technical setup of your external pages. Always test your tracking URLs to ensure they're working as expected before launching your campaign.
By following these steps, you can effectively integrate and track the performance of external pages within your HubSpot campaigns, offering a more cohesive and comprehensive view of your marketing efforts.
