Log in to your HubSpot account: Start by logging into your HubSpot dashboard.
Navigate to the CTA section: In the HubSpot dashboard, go to the "Marketing" tab, then find the "Lead Capture" option. Under this, you should see an option for "CTAs". Click on this to access the CTA section.
Create a new CTA: In the CTA dashboard, you will see an option to "Create CTA" or "Create call-to-action". Click on this button to start creating your new CTA.
Customize your CTA: You will be presented with options to customize your CTA. This includes:
- Button Text: The text that will appear on your CTA button.
- URL: The link where users will be directed when they click on the CTA. This could be a landing page, a contact form, or any other page.
- Design: HubSpot allows you to customize the design of your CTA. You can select colors, fonts, and even upload custom button designs to match your branding.
- Location: Decide where on your site or in your emails this CTA will appear.
Targeting Options: HubSpot provides advanced options to target your CTAs to specific segments of your audience based on their data or behavior. You can use these options to make your CTAs more relevant and personalized.
Testing and Variation: HubSpot supports A/B testing for CTAs. You can create multiple versions of your CTA to see which one performs better. This is optional but recommended for optimizing performance.
Save and Publish: Once you are satisfied with your CTA, click the "Save" or "Publish" button to make your CTA live.
Implement the CTA on your site: After saving, HubSpot will provide you with a code snippet. Copy and paste this code into your website where you want the CTA to appear. If you're using HubSpot's website platform, you can directly insert the CTA into your pages or blog posts through the editor.
Monitor Performance: Return to the CTA section in HubSpot to monitor the performance of your CTA. Look at metrics like clicks, views, and conversion rate to assess its effectiveness and make adjustments as needed.
Creating effective CTAs is a crucial part of your inbound marketing strategy, and HubSpot's tools make it easy to design, implement, and optimize them for your marketing campaigns.
